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SuperPoke! Pets : Lonely Pets project

Game Art / Animation / Marketing

PROJECT OVERVIEW

Slide founded by PayPal co-founder, Max Levchin. The company originally formed to make photo sharing software for social networking services, later achieved great success as the largest developer of third-party applications for Facebook. The company was acquired by Google on August 4, 2010 and shut down in 2012.

"SuperPoke! Pets" is an app launched in Facebook, MySpace and Hi5 in 2008, and it was one of the most successful application introduced by Slide. This popular application allowed its users to care for and buy things like habitats, outfits, decorative items for virtual pets.

ROLE AND RESPONSIBILITY

My role on this game was creating art assets, background and make animations as well as new features. (all animal characters were given)

- Lonely Pet Project

Sometime the company held some live event like "decorating contests" to promote our game, and one of the project I get to work on to promote our game was "Lonely Pets" Project. It is a part of Marketing project the company ran to shows our users to adopt new virtual pets so it will provide more motivation to push players towards completion.

Challenge about this project was, we had to find the right balance. We had to make all those animal look sad and put them in an unfortunate situations, therefore user will feel bad so they have to save/adopt these pets, but at the same time, we can't make it too graphic or make it look like animals are being tortured. So some of the artworks, like ones below, were pulled out after many meetings.