Glu_small.png
Covet_Fashion_Logo.png

Motion Designer, UI, Marketing Designer

PROJECT OVERVIEW

Glu.png

​Glu Mobile Inc. is an American developer and publisher of mobile games for smartphone and tablet devices. Founded in San Francisco, California, in 2001, Glu offers products to multiple platforms including iOS, Android, Amazon, Windows Phone and Google Chrome.

At Glu I am in Covet Fashion team, the #1 fashion game in app store.

Covet Fashion let player build their digital dream closet as they shop and discover clothing and brands they love, plus get recognized for their style with incredible in-game prizes. Players will do makeover their virtual model with fabulous items from real-world fashion brands and hundreds of unique hair and makeup styles. Win exclusive in-game prizes by styling outfits for different Style Challenges and voting on looks from millions of other fashion lovers.

Website : https://www.glu.com

                  https://www.covetfashion.com/

UA Video

These videos are made for user acquisition.

Program : Adobe Photoshop, After Effect

New Assets Release

Covet Fashion release new items throughout the year. Early this year, the team made an event to promote new assets. My responsibility was make marketing assets including video they can use in many social media platform.

ccPass_Social_text
ccPass_Social_text
ccPass_Social_notext
ccPass_Social_notext

SEASONAL LAUNCHES

When Covet Fashion has new seasonal launch, one of my biggest responsibility is make sure all UA/marketing elements, such as App Icon, App Store screenshots, Social media artworks are all up to date and it fits the seasonal theme throughout the platform, with 9 different languages.

Spring 2020

Theme

App Icon Spring

Mood_spring.jpg
AppIcon_spring
AppIcon_spring
social_spring
social_spring
Artboard 1 copy 2
Artboard 1 copy 2
Artboard 1 copy
Artboard 1 copy
Artboard 1
Artboard 1
FB_page
FB_page

Summer 2020

Fall 2020

Theme

mood_summer copy.jpg

Theme

mood_fall copy.jpg

App Icon Summer 2020

AppIcon_summer
AppIcon_summer

App Icon Fall 2020

App_Icon_2020_Fall
App_Icon_2020_Fall

App store Summer

App store Fall

AppStore_summer_2020
AppStore_summer_2020
AppStore_fall_2020
AppStore_fall_2020

Screenshots for app store Summer

Screenshots for app store Fall

Covet_Appstore_1242x2208_01
Covet_Appstore_1242x2208_01
Covet_Appstore_1242x2208_02
Covet_Appstore_1242x2208_02
Covet_Appstore_1242x2208_03
Covet_Appstore_1242x2208_03
Covet_Appstore_1242x2208_04
Covet_Appstore_1242x2208_04
Covet_Appstore_1242x2208_05
Covet_Appstore_1242x2208_05

Social Media Summer

1
1
2
2
Twitter_1500x500
Twitter_1500x500
Covet_Appstore_1242 × 2208_01_EN
Covet_Appstore_1242 × 2208_01_EN
Covet_Appstore_1242 × 2208_02_EN
Covet_Appstore_1242 × 2208_02_EN
Covet_Appstore_1242 × 2208_03_EN
Covet_Appstore_1242 × 2208_03_EN
Covet_Appstore_1242 × 2208_04_EN
Covet_Appstore_1242 × 2208_04_EN
Covet_Appstore_1242 × 2208_05_EN
Covet_Appstore_1242 × 2208_05_EN
Covet_Appstore_1242 × 2208_06_EN
Covet_Appstore_1242 × 2208_06_EN

Social Media Fall

GooglePlayBanner_2020Fall_1
GooglePlayBanner_2020Fall_1
GooglePlayBanner_2020Fall_2
GooglePlayBanner_2020Fall_2
GooglePlayBanner_2020Fall_3
GooglePlayBanner_2020Fall_3
summer_2020_instagram
summer_2020_instagram
social_Fall
social_Fall

End of the Year : Winter 2019

Theme

Mood_winter2019 copy.jpg

Website

web_newyear_2
web_newyear_2
web_newyear_1
web_newyear_1
social_newyear
social_newyear

Shop

pack copy
pack copy
fashionpack_2019_final
fashionpack_2019_final
fashionpack_2019_mega
fashionpack_2019_mega

Partner Brand Launch

fashionpack_Summer2020_BoxofStyle
fashionpack_Summer2020_BoxofStyle
fashionpack_Summer2020_ipad_2
fashionpack_Summer2020_ipad_2
Social_Summer2020
Social_Summer2020
partner_summer_2
partner_summer_2
partner_summer_1
partner_summer_1

STICKERS

Fashionista
text_best_dress
What
yes
sad
Trendy_Cool
covet_2
text_top
present
heart
Looking_Fab
dreamy

Program : Adobe Photoshop, After Effect